CRM & Data Optimization

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At Bâtiboost, Excel’s “Pivot Tables” and data are in our DNA. Two of its employees have worked for American companies whose core business is data. (CNET Content Solutions and New Relic).

So, when it came to cleaning up the more than 5000 contacts in the customer database of an SME that had never made a proper update, we first wavered in the face of the harshness of the task. But by setting priorities and surrounding ourselves with partners who master Machine Learning and AI and we delivered: a brilliant ready-to-use customer base in a CRM tool worthy of the name where all the different channels previously separated are grouped together: PipeDrive (but that’s the subject of another article…) 😉